When I had the opportunity to direct the introductory campaign for the Suncoast Credit Union character Spencer the Influencer, I wanted to set a tone, but also get as much mileage out of our set as possible. 

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We had to shoot 12 spots in two days, so my production designer Steve Erdberg and I used a custom modular design in a hyper-style set. 

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This allowed us to use the same pieces for several spots - each with a unique look. 

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We also crafted the structure of the spots to always end in front of our 10-foot-tall logo wall, solidifying the branding and setting up the campaign for the future.