Publix has always been known for their heartwarming stories.

 

This Mother's Day spot was right in that wheelhouse, but with fresh, modern flare.

 

Between the bold music choice and smooth camera moves, the goal was to catch the audience off guard with the authentic performance and relationships, then surprise them (goosebumps) with some unexpected emotion at the end. 

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None of this works if it's not for a fantastic cast!

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As a director, it's not only important to find the right cast who you vibe with, but also that you set up opportunities for the actors to feel comfortable with each other. 

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There's no days of rehearsals or table reads to get our cast relaxed and cozy, but I have some tricks to bring them together, especially when we're talking about child talent. 

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Let's work together and I can share those tricks with you!