Detect and Response Cybersecurity is kind of bonkers. What other type of security in the real world would wait till there's an attack to respond to a threat?

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That absurdity is what inspired the creative on this campaign: what if physical security handled their job the same way? Bank Vaults, Surgery, and Manufacturing are all industries famous for security. What would it look like if they operated under "detect and response" philosophies. 

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Fast Isn't Fast Enough.

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That's the phrase that fueled this spot. 

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And the incredible team we compiled did the rest - from locations, to art, to in-camera prop-effects, stunts, and talent, this project was a collection of top-level talent. 

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For the slow-motion shots, we used an Freefly Ember to shoot at 600 fps on a dolly with our talent running at full speed. 

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I developed the story intentionally to give us multiple uses out of the same footage. 

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From our :60 Hero spot using all three stories, I also created unique 30s, 15s, and 6s.