For the third year in a row, I was trusted to direct a spot for ReliaQuest, the global cybersecurity company that took over naming rights to the Outback Bowl. 

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This year, the creative called for a train station and fantastic cine-bot camera movement.

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The robot was not a requirement, but the train station was a must. It was important to show the security of large-scale transportation data, and with some of the challenges air travel has had this year, we wanted to avoid aviation. 

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It was also important to keep the human element, so we didn't want to use sourced drone footage of a station. 

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Tracks? Where we're going we don't need tracks.

 

I won't apologize for the Back to the Future reference. 

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My solution was to put a camera on a 30-foot arm over a flat surface. Art team brought in the necessary fixtures (mainly the seating and yellow strips), I choreographed 30+ extras to simulate a busy city, and added the train tracks and train in post. 

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That shot set the tone for the whole spot: a large-scale shot for a large-scale company. 

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