A lot can happen in six seconds.

 

Not sure how you feel about them, but I happen to love the challenge of a six-second spot. 

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The fun is ensuring there's a setup and payoff, even in that short amount of time. 

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That's why I so thoroughly enjoyed directing this spot for Publix. 

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The whole spot is one locked-off shot, and we see so much unfold in these six seconds: boredom, surprise, excitement, and joy. 

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Our amazing art team, headed by Steve Erdberb, did such a fantastic job creating a beautiful science-fair volcano, and we were able to get as many takes as we needed for the eruption to be just right. 

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What six-second spot do you have in mind? Let's do a whole campaign!