Being a hero to your kids is easier than you think!

 

All Pro Dad (founded with the help of NFL Hall of Fame Coach Tony Dungy) gives dads the perfect opportunity to get involved in their kids' schools. With their local chapters, dads can join their kids for a pressure-free experience each month. 

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The goal was to create a spot with a lot of fun and energy, so I decided to start with the camera moving and following our characters as they enter their All Pro Dad day. Throughout the piece, I wanted to keep that organic movement, giving the audience a sense of excitement. 

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This high-energy spot gives a quick look at what they can expect from that day and how it makes their kids feel. 

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