Empty Nesters? We've Got HUNKS For That!

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Our three-part campaign for College HUNKS Hauling Junk & Moving is live.

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The idea is simple: moving is rarely just moving. It is also the moment when people realize how much stuff they have been meaning to get rid of for years. College HUNKS makes that part easier by handling both the move and the junk.

 

Created with PPK, led by David Smail and Sergio Rodriguez, the campaign gave us a fun directing challenge: explain the HUNKS acronym, introduce a new brand character, and still leave room for real comedy in a :30.

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First up: empty nesters, a big life transition, and a whole lot of stuff that does not need to come along for the next chapter.

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Casey Breneman brings the perfect bright-eyed energy to the call center setup, while the location payoffs let each spot land in a more relatable, lived-in world.

 

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