Medical Comedy? I'll Take Two.

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What's more refreshing than injecting some comedy into a historically personality-challenged genre? 

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That's exactly what we accomplished with Reliance Medical Center. 

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They knew their audience wanted to lighten things up a bit, and the solution was to play off some innuendo and medical cliche. ​

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Here's where setup and payoff are key. It was important to play our doctor seriously at the beginning, so the payoff was unexpected. 

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Let's keep this fun going. Watch another from the campaign below.