Our Heart Is Our People

When you have the opportunity to carry a concept across a six-video campaign,  every moment is a chance for excellence.  From casting to lens choice, it was important that future employees could see themselves. They also need to see they could be part of something bigger.

So in our campaign, my pitch was to bookend as much as possible, even with the :15 spots. To always start or end with a real moment the whole Publix team helps make a reality. 

​

​It's not so much about the thing happening, but more about seeing the reactions on the faces as that moment is happening. 

See how Publix recognizes its people as the heart that sets them apart from the competition.