The third Space Coast Credit Union Watchdog spot takes the campaign somewhere much bigger and stranger: a Renaissance Faire.

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We shot at the actual Orlando Renaissance Festival, which gave us a world full of tents, knights, elves, jesters and even a rat. Rather than treating the setting or its devotees as the joke, we leaned into the specificity of the world. I love showing people inside their niche obsessions. If you want something to feel believable, you have to go all in.

 

That same idea carried into the comedy. I always want the actors to play the absurdity as normal and let the writing do the work. Watchdog may be completely CG, but we kept as much of the world around him practical as possible, including rigging a box of jester hats to fly out when he jumps inside.

 

The more ridiculous things get, the straighter we play them. That’s usually where the fun is.