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NEW WORK
College H.U.N.K.S.
Empty Nesters? We've Got HUNKS For That!
One of the most underrated aspects to moving is the opportunity to purge. College HUNKS Hauling Junk & Moving makes that easy because they offer both services.
This fun campaign from PPK (creative leads David Smail and Sergio Rodriguez) answers specific insights from the moving and junk markets. And we packed a ton into these :30 spots - explain the HUNKS acronym, introduce a new brand character (played by the ever-cheerful Casey Breneman), and relate to the audience through comedy and relatable moments.
We get the best of both words: Open in a stylized "call center" in the setup, and on location payoffs for each story.
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